O'Really?

May 28, 2010

The University of Twitter, UK: A Quick Survey

Twitter icon for a fluid app by Miha  FilejMany people are still trying to work out exactly what twitter is good for [1] but with more than 100 million users worldwide making around 50 million tweets per day, the website is clearly popular with those who like to communicate via short “sound bites” of 140 characters or less.

Communication is an important part of what Universities are all about, so how many UK universities are on twitter? Knowing this could help us assess the use of the latest web technology in research where adoption has been rather limited so far, especially in Science  [2]. Rather than survey all the @UniversitiesUK, for a quick overview, let’s pick the twenty Russell Group Universities. According to their website, the Russell Group:

“represents the 20 leading UK universities which are committed to maintaining the very best research, an outstanding teaching and learning experience and unrivalled links with business and the public sector.”

So they are exactly the kind of places you would expect to be embracing and experimenting with new technology. The table below shows which of these institutions are on twitter:

@RussellGroup University @Twitter?
University of Birmingham @unibirmingham
University of Bristol @bristoluni
University of Cambridge @cambridge_uni
Cardiff University @cardiffuni
University of Edinburgh @uniofedinburgh
University of Glasgow @glasgowuni
Imperial College London @imperialcollege
King’s College London None as of May 2010*
University of Leeds @universityleeds
University of Liverpool @liverpoolfirst
London School of Economics None as of May 2010*
University of Manchester None as of May 2010*
Newcastle University None as of May 2010*
University of Nottingham @uniofnottingham
University of Oxford @uniofoxford
Queen’s University Belfast @queensubelfast
University of Sheffield @sheffielduni
University of Southampton @southamptonnews
University College London @uclnews
University of Warwick @warwickuni

There are plenty of important UK universities (@1994group, @UniAlliance@million_plus etc) excluded from this quick-and-dirty survey but it gives us an idea of what is going on. As of May 2010, 16 out of 20 Russell Group Universities are on twitter – perhaps this is another reason to love Higher Education because it is full of twittering twits?

But the last words on the United Kingdom of Twitter should go to the @number10gov Prime Minister David Cameron who has enlightening views on twitter including this quote below:

“We complain about the sound bite culture [3] but if you think about it and go back in history sound bites have always been used. Do to others as you would be done by, that is a fantastic sound bite … If you can’t convey what you’re trying to convey in a few short sentences you’ve got a problem and you have a particular problem in the media age. You have to work at communicating something complicated in a simple way or you’re not going to take people with you.”

References

  1. Haewoon Kwak, Changhyun Lee, Hosung Park, & Sue Moon (2010). What is Twitter, a social network or a news media? WWW ’10: Proceedings of the 19th international conference on World Wide Web, New York, NY, USA, 591-600 DOI: 10.1145/1772690.1772751
  2. Amy Maxmen (2010). Science Networking Gets Serious Cell, 141 (3), 387-389 DOI: 10.1016/j.cell.2010.04.019
  3. David Slayden and Rita Kirk Whillock (1998). Soundbite Culture: The Death of Discourse in a Wired World. Sage Publications, Inc. ISBN:0761908722

* These Universities had no central account that I could find in May 2010 but some have departmental accounts like  @kingsbiomed, @kingsmedicine, @lsepublicevents, @lse_recruitment, @mcrmuseum and @manunicareers etc which are not counted here because they don’t represent the whole University in question. The University of Manchester has an account @UoMRSSFeed but it isn’t official and hasn’t been updated recently. Dear beloved Alma mater, sort it out!

[Creative commons licensed picture of Twitter icon for a fluid app via Miha Filej.]

4 Comments »

  1. Nice post Duncan.

    Here’s some more data about numbers of followers.

    http://dobsonlab.blogspot.com/2010/05/duncans-university-of-twitter-more-data.html

    Let’s all follow Queen’s Belfast – it’s sad for them.

    Comment by Paul Dobson — May 28, 2010 @ 2:53 pm | Reply

  2. Appalling nonsense from that arse Cameron. Hands up if you voted for him? (Counts) Still no majority.

    Comment by Neil Swainston — July 6, 2010 @ 12:43 am | Reply

  3. [...] May 2010 Duncan Hull published a post entitled The University of Twitter, UK: A Quick Survey. which summarised Twitter usage by the 20 Russell Group Universities – these are universities [...]

    Pingback by Institutional Use of Twitter by Russell Group Universities « UK Web Focus — January 14, 2011 @ 10:01 am | Reply


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