O'Really?

July 19, 2012

Is word play friendly branding the key to successful technology?

βατόμουρο / Raspberries by Fir0002/Flagstaffotos

The Raspberry Pi (not pictured above) is currently blowing raspberries at its competitors at an impressive rate of four thousand per day. Creative Commons licensed picture of Rasberries by Fir0002/Flagstaffotos on wikipedia.

The key to successful technology is not just the tricky combination of innovation, determination and investment but also word play friendly branding.

Consider two technology companies, Google and Raspberry Pi:

So is word play really the key to technological success? Successful technologies often encourage word play, but word play does not make technology successful. Correlation does not imply causation and the examples above are very anecdotal.

Still, word play is fun and probably helps brands without doing them any harm [2]. Raspberry Pi is a particularly ripe brand for punning, are there any other #TechnoWordPlay examples?

References

  1. Rory Cellan-Jones (2012). Raspberry Ripples from the Raspberry Pi Foundation, BBC News
  2. Guy Swillingham (2005). Shop Horror: The Best of the Worst in British Shop Names, Harper Collins ISBN:0007198132

July 8, 2009

California Googlin’

The Googlin' Gate BridgeSo, I’m going to San Francisco and on to the Googleplex in the heart of Silly Valley, California for Science Foo Camp (scifoo) 2009. As I put the Flowers In My Hair (what’s left of it) and confirm my booking at the Hotel California I’m not just California Dreamin’ but California Googlin’. Just how many American and Californian musical clichés it is possible to cram into one blog post and accompanying iPod playlist? Now there’s no shortage of lyrics to choose from, which is handy because it is a long journey from the UK to California and I’m extremely bored waiting for a flight westwards. So with a little help from a well known search engine and just like in the novel High Fidelity by Nick Hornby here is a (personal) top twenty-ish all time greatest hits:

  • Let’s start with The Beatles since they played their last ever gig in San Francisco (at Candlestick Park), so it seems appropriate. On Get Back Paul McCartney sings

    Jojo was a man who thought he was a loner

    But he knew it couldn’t last

    Jojo left his home in Tucson, Arizona

    For some California grass

    Get back, get back, back to where you once belonged

  • And what better to follow with than some Beatles-inspired rivalry in the shape of The Beach Boys who when they’re not Surfin’ USA they are singing about California Girls

    I wish they all could be California

    Girls, girls, girls yeah I dig the…

    I wish they all could be California Girls

    Are The Beach Boys possibly the band with the most cliches-per-album in the history of mankind?

    (more…)

April 17, 2009

The Unreasonable Effectiveness of Google

GoogleVia the Official Google Research Blog at the University of Google, Alon Halevy, Peter Norvig and Fernando Pereira have published an interesting expert opinion piece in the  March/April 2009 edition of IEEE Intelligent Systems: computer.org/intelligent. The paper talks about embracing complexity and making use of the “the unreasonable effectiveness of data” [1] drawing analogies with the “unreasonable effectiveness of mathematics” [2]. There is plenty to agree and disagree with in this provocative article which makes it an entertaining read. So what can we learn from those expert Googlers in the Googleplex? (more…)

April 2, 2009

Upcoming Gig: Science Foo Camp (scifoo) 2009

Google Classic: Please Allow 30 Days for your Search ResultsIn my inbox this morning, an intriguing email from Timo Hannay, Tim O’Reilly and Chris DiBona:

Duncan,

We’d like to invite you to join us for Science Foo Camp (or “Sci Foo”), a unique, invitation-only gathering organized by Nature, O’Reilly Media, and Google, and hosted at the Googleplex in Mountain View, California.

Now in its fourth year, Sci Foo is achieving cult status among those with a passion for science and technology. Nobel laureate Frank Wilczek wrote of last year’s event:

“SciFoo is a conference like no other. It brings together a mad mix from the worlds of science, technology, and other branches of the ineffable Third Culture at the Google campus in Mountain View. Improvised, loose, massively parallel–it’s a happening. If you’re not overwhelmed by the rush of ideas then you’re not paying attention.”

As before, we will be inviting about 200 people from around the world who are doing groundbreaking work in diverse areas of science and technology. Participants will include not only researchers, but also writers, educators, artists, policy makers, investors, and other thought leaders.

The format is highly informal: all delegates are also presenters and demonstrators; the schedule is determined collaboratively on the first evening; and sessions continue to be organized and re-organized throughout the weekend. This creates a unique opportunity to explore topics that transcend traditional boundaries, and discussions are of a kind that happens at the best conferences during breaks and late into the night. Of course, there will also be time to have fun and relax at Google’s legendary campus.

Sci Foo 2009 will run from about 6pm on Friday, July 10 until after lunch on Sunday, July 12. Campers need to make their own way to and from the event, but Google will provide accommodation and meals, and there is no registration fee. For those who don’t have cars, there will also be free shuttle buses between the hotel and the Googleplex.

Please RSVP  etc

We hope to see you at the Googleplex in July!

Tim O’Reilly, O’Reilly Media
Chris DiBona, Google
Timo Hannay, Nature

About Nature Publishing Group

Nature Publishing Group (NPG) is dedicated to serving the information and communication needs of scientists and medics. NPG’s flagship title, Nature, first published in 1869, has now been joined by over 80 other titles, among them the Nature research journals, Nature Reviews, Nature Clinical Practice and a range of prestigious academic journals including society-owned publications. It also operates the leading scientific website, Nature.com, and a range of innovative online services, from databases to collaboration tools and podcasts.

About O’Reilly Media

O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O’Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying “faint signals” from the alpha geeks who are creating the future. Whether it’s delivered in print, online, or in person, everything O’Reilly produces reflects the company’s unshakeable belief in the power of information to spur innovation. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

About Google Inc.

Google’s Philosophy – Never settle for the best “The perfect search engine,” says Google co-founder Larry Page, “would understand exactly what you mean and give back exactly what you want.” Given the state of search technology today, that’s a far-reaching vision requiring research, development, and innovation to realize. Google is committed to blazing that trail. Though acknowledged as the world’s leading search technology company, Google’s goal is to provide a much higher level of service to all those who seek information, whether they’re at a desk in Boston, driving through Bonn, or strolling in Bangkok.

About Foo Camps

The “Foo Camp” meeting format has been pioneered by O’Reilly (see when geeks go camping). In this context, “Foo” originally stood for “Friends Of O’Reilly“, but it is also a meaningless ‘placeholder word’ commonly used by computer programmers, rather like the term ‘X’ in algebra. The success of O’Reilly’s original technology Foo Camps has stimulated a wide range of similar events, from Science Foo Camp to Disney’s Pooh Camp.

Obviously I’m thrilled to bits to receive such an email, I’ve been to scifoo once before and it was a fantastic mind-blowing experience. This time, I’m invited as a consolation prize for being a runner-up in the international science blogging challenge 2009 which challenged younger scientists to get a senior scientist to blog. I managed to convince Douglas Kell and David DeRoure to start blogs, so thanks are due to them for entering into the spirit of the competition. This year, the first prize was won by Russ Altman and Shirley Wu at Stanford University, congratulations Shirley and Russ, it will be good to compare scientific blogging notes with you both.

Now, it would have been good to win this prize, but the invite above is probably one of the best runner-up prizes I’ve ever had. Thanks are due to the competition judges Cameron Neylon, Peter Murray-Rust and Richard P. Grant for organising the competition. Thanks also to Tim O’Reilly, Timo Hannay and Chris DiBona, see you in the Googleplex!

[More commentary on this post over at friendfeed]

May 31, 2007

Google Metabolic Maps

Google in the Palm of my HandThese days, new Google products and code seem to appear on a weekly basis. Take, for example, Google Gears which takes advantage of SQLite, mentioned on nodalpoint recently. They certainly don’t hang about at the Googleplex in Mountain View, California. Wouldn’t it be great if Google applied some of that engineering expertise and agility to science and bioinformatics? Just imagine: we could have Google Metabolic Maps, a virtual globe of the cell for scientists everywhere…

Scientists have been drawing metabolic maps for a very long time, but unfortunately when it comes to charting and understanding metabolic pathways, we’re still at the “here be dragons” stage of bio-cartography. I’m obviously not the first person to dream of this, but imagine maps of metabolic pathways looked more like Google Earth or Google Maps, than the old fashioned style maps, many life scientists will be familiar with. Now imagine just a little more, that these maps weren’t just available on conventional screens, but we’re given the Minority Report treatment, courtesy of Mr Bill Gates and his wizzy surface magic at Microsoft. Wouldn’t that be great? Metabolic maps on an interactive tabletop computer. Just like Tom Cruise in the movies, we’d be able to effortlessly swish around metabolism (or the metabolome / proteome / genome / [insert-your-favourite]ome). Imagine if it was all open-source too, no boundaries, no passports…

Now, you may say that I’m a dreamer, but I’m not the only one [1,2,3].

References

  1. Zhenjun Hu, Joe Mellor, Jie Wu, Minoru Kanehisa, Joshua M. Stuart and Charles DeLisi (2007) Towards zoomable multidimensional maps of the cell Nature biotechnology 25 (5), 547-54. DOI:10.1038/nbt1304
  2. Hiroaki Kitano, Akira Funahashi, Yukiko Matuoka and Kanae Oda (2005) Using process diagrams for the graphical representation of biological networks Nature biotechnology 23 (8), 961-6. DOI:10.1038/nbt1111
  3. John Lennon and Yoko Ono (1971) Imagine
  4. this post originally published on nodalpoint with comments

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