O'Really?

March 11, 2026

TITLES ARE TINSEL!

It’s easy to be impressed by people’s titles. From the Chief of this, to the Director of that and from the President of this, to the Leader of that or the Head of whatever and Manager of so-and-so or Founder of an organisation: Titles tell you something about the person that holds them. In the UK we have more than our fair share of extraordinarily grandiose and pompous titles, some of which have been in the news recently, often for the wrong reasons:

  • Lord Mandelson (formerly “Prince of Darkness”), now Peter Mountbatten-Darkness
  • Knight Commander of the Most Excellent Order of the British Empire, to give its full name (KBE)
    • Commander of the British Empire: what’s left of it (CBE)
    • Order of the British Empire: what’s left of it (OBE),
    • Member of the British Empire: what’s left of it (MBE)
  • Sir, not like “Yes Sir” in school or “SIR, YES SIR!” in the military but:
  • Kings and Queens from a medieval history like:
  • Other Fairy Tale Titles from Feudalism like:
    • The Duke (of Cambridge) William Mountbatten-Windsor #NotMyDuke
    • The Duchess (of Edinburgh) Sophie Mountbatten-Windsor #NotMyDuchess
    • The Princess (of Wales) Catherine Mountbatten-Windsor #NotMyPrincess
    • The Prince (of Entitlement) Andrew Mountbatten-Windsor, this is less of a fairy tale and more of a horror story for anyone who associated with the disgraced collaborator of convicted sex offender Jeffrey Epstein. Formerly the Prince of York, he’s now simply known as the Prince of Power, Corruption & Lies and definitely #NotMyPrince

Universities everywhere are stuffed full of people with fancy sounding titles too: ProfessorsChancellorsMastersFellowsDoctorsProctors, Bachelors, Presidents, DeansPrincipalsRectorsWardens and so on. Churches love to lord it over us too with their Archbishops, Bishops, Deacons, Priests, Canons and Vicars etc. In many organisations you’ll find plenty of Associate do-da’s, Assistant so-and-so’s, Deputy what-nots, Senior thingamajigs and Vice bla-blas.

Titles, titles everywhere! Some hard earned, some inherited, some awarded, some bought. Some meritocratic, some theocratic, some democratic, some aristocratic. While there are many good and legitimate reasons for using titles, they aren’t always used with honourable intentions. I’m thinking of scenarios like:

  • Don’t you know who I am?”
  • We’re not on first name terms yet
  • You must use my titles when addressing me…”

Titles can be dehumanising for both addresser and addressee. When titles are stripped from their holder, it is a good reminder that we shouldn’t be too enamoured by them in the first place, especially when they carry lots of baggage. The weightier the titles, the more cumbersome they can be.

Titles have a tendency to put people on a pedestal, which they inevitably fall off at some point. Shelley puts it better:

According to Percy Bysshe Shelley “Titles are tinsel, power a corruptor, glory a bubble, and excessive wealth, a libel on its possessor” [1] Public domain image of a portrait of the romantic poet Percy Bysshe Shelley by Alfred Clint via the UK National Portrait Gallery in London on Wikimedia Commons w.wiki/p3h

So, titles are tinsel because we’re all human, decorated or otherwise. Maybe you like a bit of tinsel on your Christmas tree, who doesn’t, but a tree is still a tree – with or without the fancy decorations. So the next time you’re impressed by somebody’s title, remember that the titled, en-titled, un-titled, de-titled, re-titled and stripped of their titles, are all just people with very human flaws which might otherwise be obscured by the decorative titles we give them.

We should treat people with respect, not because of their titles, but because they are human.

References

  1. Shelley, Percy Bysshe (1812) “Declaration of Rights.” In The Prose Works of Percy Bysshe Shelley, Volume 1, edited by E. B. Murray. Romantic Poetry; Oxford University Press. DOI:10.1093/actrade/9780198127482.book.1

You can cite this page using the Digital Object Identifier provided by rogue-scholar.org either the long DOI:10.59350/1fs12-2z824 or the shorter doi.org/qvd8, both of which point to the same thing.

Cover Stars of February 2026 editions of Private Eye Magazine № 1669 www.private-eye.co.uk/covers/cover-1669 (left) and № 1668 www.private-eye.co.uk/covers/cover-1668 (right) with two former Princes, The Prince of York (left) and of The Prince of Darkness (right)

April 6, 2009

Should We Boycott Amazon (again)?

Christopher North, Vice President of Media, AmazonMy first proper full-time job was working in the big bad world of scientific publishing for a family run company based in Oxford called Blackwell Science Limited, or blacksci.co.uk which is now part of wiley.com. Consequently, I’ve a few friends and former colleagues who still work in various parts of the publishing industry. Last week I got an email from one of these friends who works for a small independent book publishing company: I’ve reproduced an interesting email message about Amazon from them below (with permission):

This is very unlike me but I am sending a general email out because I am so outraged by something I feel I must share with you. In case you didn’t already know, I work for a small publisher. Times are hard – we all know that. Amazon.co.uk form a large part of our business. Recently they have changed their terms with all of their publishers. For us, and many other small and independent publishers, these new terms are completely unacceptable. We have no say about it and the way they went about it was frankly nasty (they basically sent an email out giving us a week to decide whether to give them more discount or more credit). For bigger publishers it may have a negligible effect but for smaller publishers, where cashflow can mean everything, the effect will be severe! And they have us over a barrel.

Amazon.co.uk so dominate the online market in books that they are almost a monopoly. The discounts we’ve been supplying Amazon for the last few years are outrageous – but what they have done recently is the last straw, and many small publishers could go out of business (luckily I think we’ll survive!). I am so outraged at how they are treating their suppliers that I am now boycotting Amazon for my own personal books and CDs. I have been using them for years and years. The only way to put a bit of healthy competition back into the system is by having more online book retailers become as successful as Amazon. Today we used The Book Depository bookdepository.co.uk for the first time. The books we wanted were all there, in stock and cheaper than Amazon and it was very easy to use. So we’re trying to help spread the word!

Another online retailer is waterstones.com, which separated from Amazon a few years ago due to their unworkable terms. I haven’t used them myself but I hear they are pretty good, and play.com can fulfil your DVD and CD requirements (and all delivery is free I think).

They may not always be as cheap as Amazon but now you know how Amazon get their low prices you may not be as happy to use them – if small, interesting, independent publishers go out of business it’ll just be the biggies left (which will mean much less choice).

So, is the behaviour of Amazon.co.uk just the all too familiar face of capitalism? Or should we boycott Amazon for being a big bully only interested in monopolising the marketplace and getting rid of some healthy competition?

References

  1. Catherine Neilan (2009) Amazon refused to budge on new terms, Bookseller.com 2009-03-30
  2. Liz Thomson (2009) Advantage Amazon? Publishers react to proposed new terms Bookbrunch.co.uk 2009-03-26
  3. Richard Stalman (2001) (Formerly) Boycott Amazon! – GNU Project – Free Software Foundation (FSF) gnu.org

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