O'Really?

May 23, 2012

Who is the World’s Largest Advertising Agency?

Massive Golf Sale!

The British Monarchy are preparing to exploit new advertising opportunities and boost royal revenue during the 2012 Olympics in London. Photo credit: gokart.co.uk.

Advertising agencies are everywhere, there is no escaping them. But who’s the daddy of the advertising world? The mother of all ad agencies?

According to wikipedia, WPP is the “world’s largest advertising group by revenues”. This is hogwash. Some of the world’s largest ad agences are technology companies. For example, in descending order of revenue:

So Google Inc. is currently the world’s largest advertising agency by revenues, followed by WPP then possibly Facebook. It will be interesting to see if the “best minds” [1,2] on Planet Facebook can catch up with WPP and Google by encouraging it’s user’s to click on ads more and buy more stuff in their store.

“The best minds of my generation are thinking about how to make people click on ads. That sucks.” — Jeff Hammerbacher [1]

References

  1. Ashlee Vance (2011) This Tech Bubble Is Different Bloomberg Business Week
  2. Bruce Robinson (1989) How to Get Ahead in Advertising Handmade Films

* Revenue figures from wikipedia. Can’t really vouch for their accuracy but they look reasonable.

1 Comment »

  1. […] Reader back in March during a spring cleaning. It still baffles me that Google, you know, the world’s largest advertising agency by some accounts, gave up on fitting Reader into its revenue stream, but that’s a […]

    Pingback by marketing.com.gr » Google Reader is going away on July 1. Here’s what you need to know. — June 29, 2013 @ 2:00 am | Reply


RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

%d bloggers like this: