May 23, 2012

Who is the World’s Largest Advertising Agency?

Massive Golf Sale!

The British Monarchy are preparing to exploit new advertising opportunities and boost royal revenue during the 2012 Olympics in London. Photo credit: gokart.co.uk.

Advertising agencies are everywhere, there is no escaping them. But who’s the daddy of the advertising world? The mother of all ad agencies?

According to wikipedia, WPP is the “world’s largest advertising group by revenues”. This is hogwash. Some of the world’s largest ad agences are technology companies. For example, in descending order of revenue:

So Google Inc. is currently the world’s largest advertising agency by revenues, followed by WPP then possibly Facebook. It will be interesting to see if the “best minds” [1,2] on Planet Facebook can catch up with WPP and Google by encouraging it’s user’s to click on ads more and buy more stuff in their store.

“The best minds of my generation are thinking about how to make people click on ads. That sucks.” — Jeff Hammerbacher [1]


  1. Ashlee Vance (2011) This Tech Bubble Is Different Bloomberg Business Week
  2. Bruce Robinson (1989) How to Get Ahead in Advertising Handmade Films

* Revenue figures from wikipedia. Can’t really vouch for their accuracy but they look reasonable.

June 23, 2009

Impact Factor Boxing 2009

Fight Night Punch Test by djclear904[This post is part of an ongoing series about impact factors]

The latest results from the annual impact factor boxing world championship contest are out. This is a combat sport where scientific journals are scored according to their supposed influence and impact in Science. This years competition rankings include the first-ever update to the newly introduced Five Year Impact Factor and Eigenfactor™ Metrics [1,2] in Journal Citation Reports (JCR) on the Web (see www.isiknowledge.com/JCR warning: clunky website requires subscription*), presumably in response to widespread criticism of impact factors. The Eigenfactor™ seems to correlate quite closely with the impact factor scores, both of which work at the level of the journal, although they use different methods for measuring a given journals impact. However, what many authors are often more interested in is the impact of an individual article, not the journal where it was published. So it would be interesting to see how the figures below tally with Google Scholar, see also comments by Abhishek Tiwari. I’ve included a table below of bioinformatics impact factors, updated for June 2009. Of course, when I say 2009 (today), I mean 2008 (these are the latest figures available based on data from 2007) – so this shiny new information published this week is already out of date [3] and flawed [4,5] but here is a selection of the data anyway: [update: see figures published in June 2010.]

Journal Title 2008 data from isiknowledge.com/JCR Eigenfactor™ Metrics
Total Cites Impact Factor 5-Year Impact Factor Immediacy Index Articles Cited Half-life Eigenfactor™ Score Article Influence™ Score
BMC Bionformatics 8141 3.781 4.246 0.664 607 2.8 0.06649 1.730
OUP Bioinformatics 30344 4.328 6.481 0.566 643 4.8 0.18204 2.593
Briefings in Bioinformatics 2908 4.627 1.273 44 4.5 0.02188
PLoS Computational Biology 2730 5.895 6.144 0.826 253 2.1 0.03063 3.370
Genome Biology 9875 6.153 7.812 0.961 229 4.4 0.07930 3.858
Nucleic Acids Research 86787 6.878 6.968 1.635 1070 6.5 0.37108 2.963
PNAS 416018 9.380 10.228 1.635 3508 7.4 1.69893 4.847
Science 409290 28.103 30.268 6.261 862 8.4 1.58344 16.283
Nature 443967 31.434 31.210 8.194 899 8.5 1.76407 17.278

The internet is radically changing the way we communicate and this includes scientific publishing, as media mogul Rupert Murdoch once pointed out big will not beat small any more – it will be the fast beating the slow.  An interesting question for publishers and scientists is, how can the Web help the faster flyweight and featherweight boxers (smaller journals) compete and punch-above-their-weight with the reigning world champion heavyweights (Nature, Science and PNAS)? Will the heavyweight publishers always have the killer knockout punches? If you’ve got access to the internet, then you already have a ringside seat from which to watch all the action. This fight should be entertaining viewing and there is an awful lot of money riding on the outcome [6-11].

Seconds away, round two…


  1. Fersht, A. (2009). The most influential journals: Impact Factor and Eigenfactor Proceedings of the National Academy of Sciences, 106 (17), 6883-6884 DOI: 10.1073/pnas.0903307106
  2. Bergstrom, C., & West, J. (2008). Assessing citations with the Eigenfactor Metrics Neurology, 71 (23), 1850-1851 DOI: 10.1212/01.wnl.0000338904.37585.66
  3. Cockerill, M. (2004). Delayed impact: ISI’s citation tracking choices are keeping scientists in the dark. BMC Bioinformatics, 5 (1) DOI: 10.1186/1471-2105-5-93
  4. Allen, L., Jones, C., Dolby, K., Lynn, D., & Walport, M. (2009). Looking for Landmarks: The Role of Expert Review and Bibliometric Analysis in Evaluating Scientific Publication Outputs PLoS ONE, 4 (6) DOI: 10.1371/journal.pone.0005910
  5. Grant, R.P. (2009) On article-level metrics and other animals Nature Network
  6. Corbyn, Z. (2009) Do academic journals pose a threat to the advancement of Science? Times Higher Education
  7. Fenner, M. (2009) PLoS ONE: Interview with Peter Binfield Gobbledygook blog at Nature Network
  8. Hoyt, J. (2009) Who is killing science on the Web? Publishers or Scientists? Mendeley Blog
  9. Hull, D. (2009) Escape from the Impact Factor: The Great Escape? O’Really? blog
  10. Murray-Rust, P. (2009) THE article: Do academic journals pose a threat to the advancement of science? Peter Murray-Rust’s blog: A Scientist and the Web
  11. Wu, S. (2009) The evolution of Scientific Impact shirleywho.wordpress.com

* This important data should be freely available (e.g. no subscription), since crucial decisions about the allocation of public money depend on it, but that’s another story.

[More commentary on this post over at friendfeed. CC-licensed Fight Night Punch Test by djclear904]

April 17, 2009

The Unreasonable Effectiveness of Google

GoogleVia the Official Google Research Blog at the University of Google, Alon Halevy, Peter Norvig and Fernando Pereira have published an interesting expert opinion piece in the  March/April 2009 edition of IEEE Intelligent Systems: computer.org/intelligent. The paper talks about embracing complexity and making use of the “the unreasonable effectiveness of data” [1] drawing analogies with the “unreasonable effectiveness of mathematics” [2]. There is plenty to agree and disagree with in this provocative article which makes it an entertaining read. So what can we learn from those expert Googlers in the Googleplex? (more…)

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